As the digital landscape evolves, Nepal is increasingly embracing digital marketing as a crucial component of business success. With the rise of online platforms and the growing internet penetration in the country, digital marketing is transforming the way businesses engage with their audience. This blog explores the scope of digital marketing in Nepal, highlights key strategies for 2024, and provides insights into educational opportunities and challenges. 1. Understanding Digital Marketing in Nepal Definition and Scope Digital marketing refers to the use of online channels and tools, such as SEO, content marketing, social media marketing, and email marketing, to promote products or services. In Nepal, the scope of digital marketing is expanding rapidly as businesses recognize the benefits of reaching a wider audience through digital platforms. This includes the increasing need for marketing strategies tailored for the Nepali market. Current Situation The current situation of digital m...